CFR›Title 16›Chapter I›Part 238 ContainsSections 238.0–238.4CorpusDaily eCFRDisplayed edition2026-04-15Last updated2026-04-15 PART 238—GUIDES AGAINST BAIT ADVERTISING Sections 238.0 § 238.0 Bait advertising defined. 238.1 § 238.1 Bait advertisement. 238.2 § 238.2 Initial offer. 238.3 § 238.3 Discouragement of purchase of advertised merchandise. 238.4 § 238.4 Switch after sale. AuthoritySecs. 5, 6, 38 Stat. 719, as amended, 721; 15 U.S.C. 45, 46.Source32 FR 15540, Nov. 8, 1967, unless otherwise noted. Previous 233 Part 233—Guides Against Deceptive Pricing Next 239 Part 239—Guides for the Advertising of Warranties and Guarantees