Title 16

Volume 1 CHAPTER I SUBCHAP B

Subchapter B - Guides And Trade Practice Rules

16:1.0.1.2.10	PART 17	PART 17 - APPLICATION OF GUIDES IN PREVENTING UNLAWFUL PRACTICES
16:1.0.1.2.11	PART 20	PART 20 - GUIDES FOR THE REBUILT, RECONDITIONED, AND OTHER USED AUTOMOBILE PARTS INDUSTRY
16:1.0.1.2.11.0.5.1	SECTION 20.0	20.0 Scope and purpose of the guides.
16:1.0.1.2.11.0.5.2	SECTION 20.1	20.1 Deception generally.
16:1.0.1.2.11.0.5.3	SECTION 20.2	20.2 Deception as to the identity of a rebuilder, remanufacturer, reconditioner, reliner, or other reworker.
16:1.0.1.2.11.0.5.4	SECTION 20.3	20.3 Misrepresentation of the terms “rebuilt,” “factory rebuilt,” “remanufactured,” etc.
16:1.0.1.2.12	PART 23	PART 23 - GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER INDUSTRIES
16:1.0.1.2.12.0.5.1	SECTION 23.0	23.0 Scope and application.
16:1.0.1.2.12.0.5.2	SECTION 23.1	23.1 Deception (general).
16:1.0.1.2.12.0.5.3	SECTION 23.2	23.2 Misuse of the terms “handmade,” “hand-polished,” etc.
16:1.0.1.2.12.0.5.4	SECTION 23.3	23.3 Misrepresentation as to gold content.
16:1.0.1.2.12.0.5.5	SECTION 23.4	23.4 Misuse of the word “vermeil.”
16:1.0.1.2.12.0.5.6	SECTION 23.5	23.5 Misrepresentation as to silver content.
16:1.0.1.2.12.0.5.7	SECTION 23.6	23.6 Misuse of the words “platinum,” “iridium,” “palladium,” “ruthenium,” “rhodium,” and “osmium.”
16:1.0.1.2.12.0.5.8	SECTION 23.7	23.7 Disclosure of surface-layer application of rhodium.
16:1.0.1.2.12.0.5.9	SECTION 23.8	23.8 Misrepresentation as to products containing more than one precious metal.
16:1.0.1.2.12.0.5.10	SECTION 23.9	23.9 Misrepresentation as to content of pewter.
16:1.0.1.2.12.0.5.11	SECTION 23.10	23.10 Additional guidance for the use of quality marks.
16:1.0.1.2.12.0.5.12	SECTION 23.11	23.11 Misuse of “corrosion proof,” “noncorrosive,” “corrosion resistant,” “rust proof,” “rust resistant,” etc.
16:1.0.1.2.12.0.5.13	SECTION 23.12	23.12 Definition and misuse of the word “diamond.”
16:1.0.1.2.12.0.5.14	SECTION 23.13	23.13 Misuse of the words “flawless,” “perfect,” etc.
16:1.0.1.2.12.0.5.15	SECTION 23.14	23.14 Disclosure of treatments to diamonds.
16:1.0.1.2.12.0.5.16	SECTION 23.15	23.15 Misuse of the term “blue white.”
16:1.0.1.2.12.0.5.17	SECTION 23.16	23.16 Misuse of the term “properly cut,” etc.
16:1.0.1.2.12.0.5.18	SECTION 23.17	23.17 Misuse of the words “brilliant” and “full cut.”
16:1.0.1.2.12.0.5.19	SECTION 23.18	23.18 Misrepresentation of weight and “total weight.”
16:1.0.1.2.12.0.5.20	SECTION 23.19	23.19 Definitions of various pearls.
16:1.0.1.2.12.0.5.21	SECTION 23.20	23.20 Misuse of the word “pearl.”
16:1.0.1.2.12.0.5.22	SECTION 23.21	23.21 Misuse of terms such as “cultured pearl,” “seed pearl,” “Oriental pearl,” “natura,” “kultured,” “real,” “synthetic,” and regional designations.
16:1.0.1.2.12.0.5.23	SECTION 23.22	23.22 Misrepresentation as to cultured pearls.
16:1.0.1.2.12.0.5.24	SECTION 23.23	23.23 Disclosure of treatments to pearls and cultured pearls.
16:1.0.1.2.12.0.5.25	SECTION 23.24	23.24 Disclosure of treatments to gemstones.
16:1.0.1.2.12.0.5.26	SECTION 23.25	23.25 Misuse of the words “ruby,” “sapphire,” “emerald,” “topaz,” “stone,” “birthstone,” “gem,” “gemstone,” etc.
16:1.0.1.2.12.0.5.27	SECTION 23.26	23.26 Misrepresentation as to varietal name.
16:1.0.1.2.12.0.5.28	SECTION 23.27	23.27 Misuse of the words “real,” “genuine,” “natural,” “precious,” etc.
16:1.0.1.2.12.0.5.29	SECTION 23.28	23.28 Misuse of the words “flawless,” “perfect,” etc.
16:1.0.1.2.12.0.5.30.1	APPENDIX	Appendix to Part 23 - Exemptions Recognized in the Assay for Quality of Gold Alloy, Gold Filled, Gold Overlay, Rolled Gold Plate, Silver, and Platinum Industry Products
16:1.0.1.2.13	PART 24	PART 24 - GUIDES FOR SELECT LEATHER AND IMITATION LEATHER PRODUCTS
16:1.0.1.2.13.0.5.1	SECTION 24.0	24.0 Scope and purpose of guides.
16:1.0.1.2.13.0.5.2	SECTION 24.1	24.1 Deception (general).
16:1.0.1.2.13.0.5.3	SECTION 24.2	24.2 Deception as to composition.
16:1.0.1.2.13.0.5.4	SECTION 24.3	24.3 Misuse of the terms “waterproof,” “dustproof,” “warpproof,” “scuffproof,” “scratchproof,” “scuff resistant,” and “scratch resistant.”
16:1.0.1.2.14	PART 25-227	PARTS 25-227 [RESERVED]
16:1.0.1.2.15	PART 233	PART 233 - GUIDES AGAINST DECEPTIVE PRICING
16:1.0.1.2.15.0.5.1	SECTION 233.1	233.1 Former price comparisons.
16:1.0.1.2.15.0.5.2	SECTION 233.2	233.2 Retail price comparisons; comparable value comparisons.
16:1.0.1.2.15.0.5.3	SECTION 233.3	233.3 Advertising retail prices which have been established or suggested by manufacturers (or other nonretail distributors).
16:1.0.1.2.15.0.5.4	SECTION 233.4	233.4 Bargain offers based upon the purchase of other merchandise.
16:1.0.1.2.15.0.5.5	SECTION 233.5	233.5 Miscellaneous price comparisons.
16:1.0.1.2.16	PART 238	PART 238 - GUIDES AGAINST BAIT ADVERTISING
16:1.0.1.2.16.0.5.1	SECTION 238.0	238.0 Bait advertising defined. 1
16:1.0.1.2.16.0.5.2	SECTION 238.1	238.1 Bait advertisement.
16:1.0.1.2.16.0.5.3	SECTION 238.2	238.2 Initial offer.
16:1.0.1.2.16.0.5.4	SECTION 238.3	238.3 Discouragement of purchase of advertised merchandise.
16:1.0.1.2.16.0.5.5	SECTION 238.4	238.4 Switch after sale.
16:1.0.1.2.17	PART 239	PART 239 - GUIDES FOR THE ADVERTISING OF WARRANTIES AND GUARANTEES
16:1.0.1.2.17.0.5.1	SECTION 239.1	239.1 Purpose and scope of the guides.
16:1.0.1.2.17.0.5.2	SECTION 239.2	239.2 Disclosures in warranty or guarantee advertising.
16:1.0.1.2.17.0.5.3	SECTION 239.3	239.3 “Satisfaction Guarantees” and similar representations in advertising; disclosure in advertising that mentions “satisfaction guarantees” or similar representations.
16:1.0.1.2.17.0.5.4	SECTION 239.4	239.4 “Lifetime” and similar representations.
16:1.0.1.2.17.0.5.5	SECTION 239.5	239.5 Performance of warranties or guarantees.
16:1.0.1.2.18	PART 240	PART 240 - GUIDES FOR ADVERTISING ALLOWANCES AND OTHER MERCHANDISING PAYMENTS AND SERVICES
16:1.0.1.2.18.0.5.1	SECTION 240.1	240.1 Purpose of the Guides.
16:1.0.1.2.18.0.5.2	SECTION 240.2	240.2 Applicability of the law.
16:1.0.1.2.18.0.5.3	SECTION 240.3	240.3 Definition of seller.
16:1.0.1.2.18.0.5.4	SECTION 240.4	240.4 Definition of customer.
16:1.0.1.2.18.0.5.5	SECTION 240.5	240.5 Definition of competing customers.
16:1.0.1.2.18.0.5.6	SECTION 240.6	240.6 Interstate commerce.
16:1.0.1.2.18.0.5.7	SECTION 240.7	240.7 Services or facilities.
16:1.0.1.2.18.0.5.8	SECTION 240.8	240.8 Need for a plan.
16:1.0.1.2.18.0.5.9	SECTION 240.9	240.9 Proportionally equal terms.
16:1.0.1.2.18.0.5.10	SECTION 240.10	240.10 Availability to all competing customers.
16:1.0.1.2.18.0.5.11	SECTION 240.11	240.11 Wholesaler or third party performance of seller's obligations.
16:1.0.1.2.18.0.5.12	SECTION 240.12	240.12 Checking customer's use of payments.
16:1.0.1.2.18.0.5.13	SECTION 240.13	240.13 Customer's and third party liability.
16:1.0.1.2.18.0.5.14	SECTION 240.14	240.14 Meeting competition.
16:1.0.1.2.18.0.5.15	SECTION 240.15	240.15 Cost justification.
16:1.0.1.2.19	PART 251	PART 251 - GUIDE CONCERNING USE OF THE WORD “FREE” AND SIMILAR REPRESENTATIONS
16:1.0.1.2.19.0.5.1	SECTION 251.1	251.1 The guide.
16:1.0.1.2.20	PART 254	PART 254 - GUIDES FOR PRIVATE VOCATIONAL AND DISTANCE EDUCATION SCHOOLS
16:1.0.1.2.20.0.5.1	SECTION 254.0	254.0 Scope and application.
16:1.0.1.2.20.0.5.2	SECTION 254.1	254.1 Definitions.
16:1.0.1.2.20.0.5.3	SECTION 254.2	254.2 Deceptive trade or business names.
16:1.0.1.2.20.0.5.4	SECTION 254.3	254.3 Misrepresentation of extent or nature of accreditation or approval.
16:1.0.1.2.20.0.5.5	SECTION 254.4	254.4 Misrepresentation of facilities, services, qualifications of staff, status, and employment prospects for students after training.
16:1.0.1.2.20.0.5.6	SECTION 254.5	254.5 Misrepresentations of enrollment qualifications or limitations.
16:1.0.1.2.20.0.5.7	SECTION 254.6	254.6 Deceptive use of diplomas, degrees, or certificates.
16:1.0.1.2.20.0.5.8	SECTION 254.7	254.7 Deceptive sales practices.
16:1.0.1.2.21	PART 255	PART 255 - GUIDES CONCERNING USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING
16:1.0.1.2.21.0.5.1	SECTION 255.0	255.0 Purpose and definitions.
16:1.0.1.2.21.0.5.2	SECTION 255.1	255.1 General considerations.
16:1.0.1.2.21.0.5.3	SECTION 255.2	255.2 Consumer endorsements.
16:1.0.1.2.21.0.5.4	SECTION 255.3	255.3 Expert endorsements.
16:1.0.1.2.21.0.5.5	SECTION 255.4	255.4 Endorsements by organizations.
16:1.0.1.2.21.0.5.6	SECTION 255.5	255.5 Disclosure of material connections.
16:1.0.1.2.22	PART 259	PART 259 - GUIDE CONCERNING FUEL ECONOMY ADVERTISING FOR NEW AUTOMOBILES
16:1.0.1.2.22.0.5.1	SECTION 259.1	259.1 Purpose.
16:1.0.1.2.22.0.5.2	SECTION 259.2	259.2 Definitions.
16:1.0.1.2.22.0.5.3	SECTION 259.3	259.3 Qualifications and disclosures.
16:1.0.1.2.22.0.5.4	SECTION 259.4	259.4 Advertising guidance.
16:1.0.1.2.23	PART 260	PART 260 - GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS
16:1.0.1.2.23.0.5.1	SECTION 260.1	260.1 Purpose, scope, and structure of the guides.
16:1.0.1.2.23.0.5.2	SECTION 260.2	260.2 Interpretation and substantiation of environmental marketing claims.
16:1.0.1.2.23.0.5.3	SECTION 260.3	260.3 General principles.
16:1.0.1.2.23.0.5.4	SECTION 260.4	260.4 General environmental benefit claims.
16:1.0.1.2.23.0.5.5	SECTION 260.5	260.5 Carbon offsets.
16:1.0.1.2.23.0.5.6	SECTION 260.6	260.6 Certifications and seals of approval.
16:1.0.1.2.23.0.5.7	SECTION 260.7	260.7 Compostable Claims.
16:1.0.1.2.23.0.5.8	SECTION 260.8	260.8 Degradable claims.
16:1.0.1.2.23.0.5.9	SECTION 260.9	260.9 Free-of claims.
16:1.0.1.2.23.0.5.10	SECTION 260.10	260.10 Non-toxic claims.
16:1.0.1.2.23.0.5.11	SECTION 260.11	260.11 Ozone-safe and ozone-friendly claims.
16:1.0.1.2.23.0.5.12	SECTION 260.12	260.12 Recyclable claims.
16:1.0.1.2.23.0.5.13	SECTION 260.13	260.13 Recycled content claims.
16:1.0.1.2.23.0.5.14	SECTION 260.14	260.14 Refillable claims.
16:1.0.1.2.23.0.5.15	SECTION 260.15	260.15 Renewable energy claims.
16:1.0.1.2.23.0.5.16	SECTION 260.16	260.16 Renewable materials claims.
16:1.0.1.2.23.0.5.17	SECTION 260.17	260.17 Source reduction claims.

---