Appendix C to Part 247 - Mailing of DoD Newspapers, Magazines, CE Guides, and Installation Maps; Sales and Distribution of Non-DoD Publications
32:2.1.1.1.44.0.1.8.23 : Appendix C
Appendix C to Part 247 - Mailing of DoD Newspapers, Magazines, CE
Guides, and Installation Maps; Sales and Distribution of Non-DoD
Publications
A. Policy. It is DoD policy that mailing costs shall be
kept at a minimum consistent with timeliness and applicable postal
regulations. (See DoD Instruction 4525.7 1 and DoD 4525.8-M. 2
Responsible officials shall consult with appropriate postal
authorities to obtain resolution of specific problems.
1 Copies may be obtained, at cost, from the National Technical
Information Service, 5285 Port Royal Road, Springfield, VA
22161.
2 See footnote 1 to section A. of this appendix.
B. Definition. DoD appropriated fund postage includes all
means of paying postage using funds appropriated for the Department
of Defense. These means include meter imprints and stamps, permit
imprints, postage stamps, and other means authorized by the U.S.
Postal Service.
C. Use of appropriated fund postage.
1. DoD appropriated fund postage shall be used only for:
a. Mailing copies to satisfy mandatory distribution
requirements.
b. Mailing copies to other public affairs offices for
administrative purposes.
c. Mailing copies to headquarters in the chain of command.
d. Bulk mailings of DoD newspapers and magazines to subordinate
units for distribution to members of the units.
e. Mailing information copies to other U.S. Government Agencies,
Members of Congress, libraries, hospitals, schools, and
depositories.
f. Mailing of an individual copy of a DoD newspaper, magazine,
or CE publication in response to an unsolicited request from a
private person, firm, or organization, if such response is in the
best interest of the DoD Component or its subordinate levels of
command.
g. Mailing copies of DoD newspapers, magazines, guides, or
installation maps to incoming DoD personnel and their families to
orient them to their new command, installation, and community.
2. DoD appropriated fund postage shall not be used for
mailing:
a. To the general readership of DoD newspapers, magazines,
guides, and installation maps, unless specifically excepted in this
part.
b. By a CE publisher.
c. CE publications other than newspapers and magazines in bulk.
(See paragraph C.1.d. of this section).
3. Generally, DoD newspapers, magazines, and CE publications
shall be mailed as second class Requester Publication Rate,
third-class bulk, or third- or fourth-class mail.
D. Legal prohibitions. Compliance with 18 U.S.C., 1302
and 1307 is mandatory. 18 USC Section 1302 prohibits the mailing of
publications containing advertisements of any type of lottery or
scheme that is based on lot or chance. 18 USC 1307 authorizes
exceptions pertaining to authorized State lotteries, lotteries
conducted by a not-for-profit organization or a governmental
organization, or conducted as a promotional activity by a
commercial organization and clearly occasional and ancillary to the
primary business of that organization. An exception also pertains
to any gaming conducted by an Indian tribe under 25 U.S.C. 2720.
Lottery is defined as containing the following three elements:
1. Prize (whatever items of value are offered in the particular
game).
2. Chance (random selection of numbers to produce a winning
combination).
3. Consideration (requirement to pay a fee to play).
E. Review of mailing and distribution effectiveness.
1. Mailing and distribution lists shall be reviewed annually to
determine distribution effectiveness and continuing need of each
recipient to receive the publication.
2. Distribution techniques, target audiences, readers-per-copy
ratios, and use of the U.S. Postal Service to ensure the most
economical use of mail services consistent with timeliness shall be
revalidated annually.
F. Non-DoD publications. A commander shall afford
reputable distributors of other publications the opportunity to
sell or give away publications at the activity he or she commands
in accordance with DoD Directive 1325.6. 3 Such publications shall
not be distributed through official channels. These publications
may be made available through subscription paid for by the
recipient or placed in specific general use areas designated by the
commander, such as the foyers of open messes or exchanges. They
will be placed only in stands or racks provided by the responsible
publisher. The responsible publisher will maintain the stand or
rack to present a neat and orderly appearance. Subscriptions paid
for by a recipient may be home-delivered by the commercial
distributor in installation residential areas.
3 See footnote 1 to section A. of this appendix.