1009.4 Disclosures in advertising and on the premises.§ 1009.4 Disclosures in advertising and on the premises.
(a) Required disclosures. Each depository institution lacking Federal deposit insurance must include a clear and conspicuous notice disclosing that the institution is not federally insured:
(1) At each station or window where deposits are normally received, its principal place of business and all its branches where it accepts deposits or opens accounts (excluding automated teller machines or point of sale terminals), and on its main internet page; and
(2) In all advertisements except as provided in paragraph (c) of this section.
(b) Format and type size. The disclosures required by this section must be clear and conspicuous and presented in a simple and easy to understand format, type size, and manner.
(c) Exceptions. The following need not include a notice that the institution is not federally insured:
(1) Any sign, document, or other item that contains the name of the depository institution, its logo, or its contact information, but only if the sign, document, or item does not include any information about the institution's products or services or information otherwise promoting the institution; and
(2) Small utilitarian items that do not mention deposit products or insurance, if inclusion of the notice would be impractical.